GRADE: 12
BAND: Line Managers
DEPARTMENT: Commercial
SUB-FUNCTION: Marketing
LINE OF BUSINESS: Raya Customer Experience
REPORTING TO: Marketing Senior Manager
KEY RESPONSIBILITIES
1. Responsible for planning, developing and implementing the overall organization marketing and
communication strategy
2. Orchestrating content strategies across all online platforms to drive leads, subscribers and brand awareness
3. Optimize our leads capturing mechanism in terms of website, web forms, chatbot (Ray), auto-responders,
and the IVR
4. Content Marketing management: creating various types of content such as case studies, white papers,
infographics, guides, blogs, interviews, etc. Starting from the ideation, writing, visualizing and post publishing
review
5. Develop an editorial calendar highlighting our matrix of digital services, tailored to our target markets and our
thought leadership
6. Edit٫ proofread٫ improve٫ and deliver engaging content
7. Generate ideas to increase engagement٫ while receiving and responding to feedback from the targeted
audience
8. Implementing SEO best practices
9. Increase web traffic and brand awareness through the marketing of content online
10. Ensure a diverse web presence by sharing content through a multiplicity of channels
11. Promoting our brand at trade shows and major industry-related events,
12. Overseeing branding, advertising, and promotional campaigns
13. PR and corporate communications management,
14. Events, awards and recognitions: planning and managing our participation and branding image
15. Act as a brand guardian for the brand image across all corporate channels
INTERPERSONAL SKILLS:
Result Orientation - Operational Awareness - Building Networks - Coaching & Mentoring - Customer
Centricity.
TECHNICAL SKILLS:
Communication skills – Content/Copy Writing Skills.
